Silverlight Hub
Get Started
← AcademyDigital Marketing for Beginners course banner
Digital Marketing

Digital Marketing for Beginners

A practical, phone-first beginner course that helps young Kenyan learners plan and execute a simple ethical digital marketing campaign using free tools, social platforms, and messaging channels. Learners move from understanding customer problems and audiences to creating content, choosing channels, measuring results, and completing a beginner-friendly capstone campaign that is Kenya-first and globally transferable.

35 lessons · includes a quiz · Free

Syllabus

Module 1: Digital Marketing Foundations

  1. 1What Digital Marketing Is and Is Not
  2. 2Marketing Versus Selling
  3. 3Start With the Customer Problem
  4. 4Ethical Marketing Basics

Module 2: Audience and Customer Understanding

  1. 1Customer Segments Made Simple
  2. 2Build a Basic Persona
  3. 3Needs, Questions, and Objections
  4. 4Map a Beginner Customer Journey
  5. 5Observe and Ask Responsibly

Module 3: Positioning and Offers

  1. 1Write a Clear Value Proposition
  2. 2Features Versus Benefits
  3. 3Differentiate Responsibly
  4. 4Offer Basics and Trust Signals

Module 4: Content and Creative Basics

  1. 1Set Content Goals and Pillars
  2. 2Hooks, Captions, and Calls to Action
  3. 3Plan Simple Visuals and Short Videos
  4. 4Storytelling, Accessibility, and Reuse
  5. 5Create a One-Week Content Plan

Module 5: Social and Messaging Channels

  1. 1Choose the Right Free Channel
  2. 2Organic Social Posting Basics
  3. 3WhatsApp Business and Messaging Etiquette
  4. 4Community Etiquette and Customer Care

Module 6: Campaign Planning and Execution

  1. 1Set a Simple Campaign Objective
  2. 2Build a Campaign Brief
  3. 3Use a Launch Checklist
  4. 4Campaign Simulation and Handling Negative Feedback

Module 7: Measurement and Improvement

  1. 1Know What to Measure
  2. 2Create a Simple Tracking Sheet
  3. 3Read Basic Platform Insights
  4. 4Test One Change at a Time
  5. 5Interpret Weak Results Responsibly

Module 8: Capstone Campaign and Next Steps

  1. 1Capstone Setup: Choose Your Project
  2. 2Build the Capstone Campaign Plan
  3. 3Create Sample Assets and a Measurement Plan
  4. 4Critique, Revise, and Present My First Digital Marketing Campaign