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Digital Economy

Meta Ads Made Simple

A practical beginner course for small business owners and creators to run Facebook and Instagram ads using Meta Ads Manager. Learners move from setting up the right accounts and tracking tools to building, launching, reading, and improving real campaigns with realistic KSh budgets and Kenyan small-business examples.

32 lessons · includes a quiz · Free

Syllabus

Module 1: Getting Started with Meta Ads

  1. 1What Meta Ads Can Do for a Small Business
  2. 2How Meta Ads Manager Is Structured
  3. 3Choosing a Business Goal and Matching Objective
  4. 4Setting a Realistic First-Test Budget in KSh

Module 2: Setting Up Your Business Assets

  1. 1Creating and Organizing Meta Business Assets
  2. 2Connecting Your Facebook Page and Instagram Account
  3. 3Adding Billing and Managing Payment Methods
  4. 4Assigning Access and Basic Account Safety

Module 3: Tracking, Pixel, and Conversion Readiness

  1. 1Why Tracking Matters Before You Spend
  2. 2Installing the Meta Pixel on a Website
  3. 3Choosing the Right Events to Track
  4. 4What to Do If You Do Not Have a Website Yet

Module 4: Audiences and Targeting

  1. 1Defining Your Ideal Customer
  2. 2Location, Demographic, and Interest Targeting
  3. 3Custom Audiences and Warm Prospects
  4. 4Choosing Between Broad, Niche, and Retargeting Audiences

Module 5: Creative and Copy That Fits the Offer

  1. 1What Makes Someone Stop Scrolling
  2. 2Writing Copy for Awareness, Messages, and Sales
  3. 3Choosing Images, Video, and Formats
  4. 4Creating One Strong Offer and Call to Action

Module 6: Building and Launching a Campaign

  1. 1Setting Up the Campaign Level Correctly
  2. 2Configuring the Ad Set: Audience, Placement, Budget, Schedule
  3. 3Adding the Ad: Identity, Creative, and Destination
  4. 4Final Pre-Launch Checks and Common Errors

Module 7: Reading Results and Improving Performance

  1. 1The Metrics That Matter for Beginners
  2. 2Reading a Simple Ads Manager Report
  3. 3What to Change First When Results Are Weak
  4. 4Running Simple Tests Without Overcomplicating

Module 8: Capstone - Plan, Launch, and Review One Real Campaign

  1. 1Capstone Brief: Select the Business, Goal, and Offer
  2. 2Capstone Build: Prepare Assets and Publish
  3. 3Capstone Run: Monitor Early Results Responsibly
  4. 4Capstone Review: Present Results and Next Steps